THE BRIEF
For this project, the brief was to create a short video that communicated the impact of the Sustainability Model Programme. On the surface, the ask was simple: present the programme, its partners, and its outcomes clearly. The real need was make the programme’s value immediately clear, simple to understand, and human, so the audience could feel why the work mattered rather than just receive information about it.
CONSTRAINT
The project had to be built under a tight deadline with limited source material. There was little to no usable live footage and only a small pool of still images, so the visual system had to make static assets feel active and emotionally engaging while using the collage style animation. AI-generated visuals helped fill some of the gaps while keeping the story moving.
STYLE AND COLOR GUIDE
