MIADI KENYA

A collection of digital and social content I created for Miadi Kenya across different hair product pillars, campaigns and brand moments. The work brings the brand’s world to life through bold, playful storytelling, combining hair, beauty, style and relatable everyday moments with clear, confident product communication. Each pillar has its own personality, while the collection as a whole stays vibrant, expressive and unmistakably Miadi. My role involved concept development, art direction, visual storytelling and AI-assisted image & video generation, using generative tools to build campaign scenes, characters and visual worlds tailored to each idea. The focus was on creating polished, scroll-stopping imagery that felt fun and creative while staying true to the Miadi Kenya brand and its Kenyan audience. Across the collection, each project was designed to feel engaging, memorable and native to digital platforms, while exploring how AI-generated visuals can support faster, more flexible and creatively ambitious campaign production.