SOSOFT UGANDA

A collection of digital and social content I created for SoSoft Uganda across different campaigns, seasonal moments and product-led stories. The work explores everyday Ugandan life through playful, culturally relevant storytelling, combining fashion, humour and relatable consumer moments with strong product communication. My role involved concept development, art direction, visual storytelling and AI-assisted image & video generation, using generative tools to build campaign scenes, characters and visual worlds tailored to each idea. The focus was on creating polished, locally relevant imagery that still felt authentic, expressive and aligned with the SoSoft brand. Across the collection, each project was designed to feel engaging, memorable and native to digital platforms while exploring how AI-generated visuals can support faster, more flexible and creatively ambitious campaign production.