These videos were derived from the artwork below. I was responsible for only editing the TVC and teaser video.
This lock up was the guideline of how I would structure the text when animating in After Effects. Below is an artwork of one the slides in the final animation.
I had to design every text to closely match how the main lookup looked like. I design in illustrator and had to duplicate the text and increase the stroke of the text behind to bring that bubbly background feel to every text in the animation.
